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How to Turn eBay Browsers into Ebay Buyers: A Call to Action
by
Janiece V. Smith
During
my time as an eBay consultant, people have asked me
many questions. Often, people ask questions that are
contrary to the success of their business, and it’s
my job to redirect their thoughts in a more appropriate
direction.
Consider
the following question: “I have all of my items listed
and I’m not getting as many bids as I’d expected, should
I lower my pricing?”
I
cringe when I hear this question, yet I understand why
people ask it. It’s logical that, if something isn’t
selling, it must be too expensive, right? Wrong!
There
are several answers to this question, none of which
are to lower the price. Today, I’m going to address
a key factor that anyone can implement to increase their
sales...a call to action in their ebay item description.
What
is a call to action?
A
call to action is a very simple word or phrase that
tells your “browser” what they should do next. This
may seem obvious, but one of the biggest mistakes you
can make as an eBay seller is to sit back and “hope”
that your browser will become a buyer.
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It
is important to put aside your need to be subtle in your ads.
Instead, come right out and tell your potential customer what
they should do next. You can use words or phrases such as
the following:
*
Bid Now and Save Money
*
Bid Now, Don’t Miss Out on This Incredible Deal
*
Buy Now, Before the Price Gets Too High
*
Bid Now, Quantities Are Limited and Moving Fast
*
This Is a Hard-to-Find Item, Bid While It’s Still Here
You
get the idea. Your ebay product may have a special element,
which will make this part easy. But, even if your product
isn’t unique, you can still come up with an effective call
to action.
Increase
your sales immediately.
Using
a call to action is not something new and it is more than
just an idea. This method of selling has been repeatedly tested
over time. Experts report that you will increase your ebay
sales by 80% simply by telling your browsers what to do next.
Bonus
Tip.
Remember,
you also have the option of giving potential customers more
than one call to action. For example, assume that you have
an eBay business selling collectible trains and you get a
visitor who is looking for one particular item. This browser
comes to one of your listings and sees that it isn’t the one
they’re seeking. Because your “buy now” call to action might
not work here, you’ve lost this person as a customer, right?
Wrong again.
You
have two things you can do at this point. The first is pretty
well known and practiced, which is to direct the potential
customer to a complete list of related items. Provide a call
to action, such as, “If this item isn’t what you’re looking
for, please click here (link to your entire list of auctions
on eBay) to see all of my train-related listings.”
The
second, and my favorite, is to invite potential customers
to sign up for free information. Provide a call to action,
such as, “Click here to visit my About Me page and discover
how to receive free, weekly tips about buying collectible
trains on eBay without getting scammed.” Collecting names
of those who are in the market for your type of product is
absolutely priceless.
© Janiece V Smith - All Rights Reserved
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